Monica

Durden

You have the vision. What you need now is someone who can make it real.

You've done the hard work of knowing what you want.

I do the hard work of making it happen.

I sit at the intersection of two worlds that don't usually talk to each other — global creative industries and corporate business innovation. With over 20 years spanning both, I specialise in execution — the operational intelligence that turns ambitious ideas into actual outcomes. The part most organisations underestimate until they're in it.

I've led complex projects and high-stakes workshops for some of the world's most recognised organisations. I've sat in the boardroom and on the production floor. I know how to read a room, build the right team, and move organisations forward — even when the path isn't clear yet.

CLIENTS & COLLABORATORS

EY, Unilever, Elite World Group, Ministry of Sound, BP, American Express, Calvin Klein, VCCP, Standard Life, Converse, Levi’s, O2, ASOS, Liu Jo, Wednesday Agency…and more.

HERE’S WHERE I TYPICALLY WORK:

  • I create the conditions where real conversations happen. Whether that's a leadership offsite, an innovation session, or a pivotal moment in your organisation's story — I design and facilitate experiences where people think differently, align quickly, and leave ready to act.

  • Whether you're launching something new, navigating a period of change, or trying to unlock momentum that's stalled — I come in, map the landscape, and build the architecture that gets you moving. I hold the logical thread so you don't have to.

  • For brands that need someone who can hold the vision and execute it without losing either. I've spent two decades producing campaigns, content and activations for global brands — and I bring that same rigour to every project, whatever the scale.

I work with a small number of organisations and leaders at any one time.

If you're ready to bring an ambitious idea to life, I'd love to hear about it.

Let’s talk.